Dear Clients,
We want to inform you that REDKEN, which is part of the L’ORÉAL Group, has carried out no animal testing on its entire range of finished products since 1989.
Moreover, following the 7th modification of the cosmetic directive dated March 11th 2009, it is forbidden to use laboratory animals to evaluate the safety of the cosmetic ingredients and to market products in Europe containing ingredients which were tested on animals after this date.
For many years, the Group has undertaken significant efforts to review its methods of testing for product safety to ensure that it continues to innovate while respecting its commitment to find an alternative solution to animal testing.
It is thanks to 100 years of knowledge in the field of cosmetic ingredients, to the registration of many thousands of toxicological and clinical data, to 30 years of research into alternative methods and to an investment in its ability to regenerate human skin and cornea (Episkin and SkinEthic), that L’ORÉAL is today in a position to meet the objectives of the 7th amendment to EU Cosmetics Directive, applicable from March 11th, 2009.
To meet the full replacement of animal testing methods for cosmetic ingredients set for 2013, L’ORÉAL is working closely with the cosmetics industry, as well as across different industrial sectors and the European Commission, as part of a European partnership.
For additional information, please refer to the Research section or our website at www.loreal.ca .
And, here is the short version:
REDKEN, which is part of the L’ORÉAL Group, is totally committed to animal-free beauty. To learn more about our work in the area of alternative methods to animal testing, please visit our sustainability report at:
Sincerely,
Holly Dunn
